Phong Charmz was created by Phong Saint James in July of 2021. What started off as a fun hobby during the pandemic expanded into a whole universe of accessories. Phong’s approach to designing the first collection is to see the world with childlike wonderment. This in turn has created accessories that convey a playful, bold, and creative sense of style. Each piece is hand made with unique dead stock beads, meaning no two pieces will ever be identical and once a collection is sold out it’s gone forever. Phong’s up-cycled beads are sourced from various vendors throughout Los Angeles, CA as the brand has a strong commitment to sustainability.